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Publicizing Your Construction Programs

Here are some great videos that will provide you with inspiration to showcase the construction training programs in your area. As you can see, they don’t have to be long or scripted and can be easily and inexpensively produced. Many high schools have broadcast journalism classes or the equivalent that would be willing to produce these videos as student projects. Student and CTE professionals testimonials are key!

Construction Careers Academy (CCA) is the premier magnet school in Northside Independent School District in San Antonio that prepares students for careers in the construction industry. The mission of CCA “is to provide an advanced and rigorous curriculum with a focus on construction technology, construction management, architectural design, applied engineering and real-world experience that will prepare students for studies in higher education and/or a career in a construction-related industry." View the video here:

A shorter version television commercial (:45 seconds) titled “Construction Careers Academy”, from the longer piece. This commercial began airing on the show in San Antonio in mid-October and began last week in Houston. We’re also including it in all the DFW and Austin shows through the end of the year. We anticipate that the total number of people that will see the CCA commercial will and we’ve aired this commercial in both the Hot On! Homes shows in DFW, Houston, San Antonio, and Austin will be between 1-1.5 million. This video is also posted on YouTube, and it has been viewed 16 times. View the shorter version of the video here:

Student testimonials featuring four CCA student interviews. Here are links to those student interview/testimonials:
Annellise Chavez
Construction Careers Academy - David Juarez
Construction Careers Academy – A. Chavez
Construction Careers Academy - Luke Burk
Construction Careers Academy - Baby Blue Rodriguez

Thank you to Don Klein, Past President Greater Houston BA, and his team at Chesmar Homes for their help and dedication to promoting careers in the home building industry.

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